Sunshine Coast Tourism (SCT) is pleased to announce the appointment of Annie Wise to the role of Executive Director, effective August 16, 2021. Annie takes the helm having served the organization for eight years, most recently as Director of Marketing.

Annie Wise, Executive Director of Sunshine Coast Tourism

“Annie has played a key role in every aspect of Sunshine Coast Tourism’s success to date,” said Jack Barr, SCT Board president. “Her experience in the tourism sector and specifically with SCT give her the knowledge, skills and contacts that will serve our members and community partners tremendously in the years ahead.” 

Annie has worked in BC’s tourism industry for over 13 years in guest services, outdoor adventure, event marketing, and destination marketing and management, including with Destination British Columbia. She graduated with a B.Sc. in Recreation, Park and Tourism Sciences from Texas A&M University. Annie is proud to call the Sunshine Coast home, where she and husband Regan are raising their two young children. 

“It’s my privilege to be part of the Sunshine Coast Tourism team and to now lead our ongoing evolution as a travel destination,” said Wise. “Together we’ve accomplished a great deal, yet there is so much more ahead as we navigate the aftermath of the pandemic, and a multitude of global and local issues that impact how we conduct our business.  I look forward to acting on this opportunity to build back our tourism economy in a more sustainable, collaborative way,” Wise added.

Former SCT Executive Director Paul Kamon has taken on the newly established role of Tourism Recovery Specialist. Paul’s mission is to maximize the benefits and opportunities presented by federal and provincial recovery funding, developing a recovery framework that offsets the economic impacts of the pandemic, and sets the stage for a more robust, resilient, and representative sector on the Sunshine Coast. 


Sunshine Coast Tourism (SCT) is a non-profit destination marketing organization (DMO) established in 2008 to promote and manage BC’s Sunshine Coast as an unparalleled destination for discerning travellers. The organization’s mandate is to cultivate a sustainable year-round tourism economy while protecting and respecting the region’s natural environment and cultural diversity.  SCT is committed to facilitating the evolution of the Sunshine Coast as a travel destination that is consistent with the values of its Indigenous communities, residents, local business, and stakeholders across the region. Visit: Sunshine Coast Canada for more.