Clouds hovering over snow-capped and forested mountains and the water below.
Sunshine Coast Tourism/Brayden Hall


Sunshine Coast Tourism is the destination marketing and management organization for the entire Sunshine Coast/qathet region's tourism industry. As a non-profit society, we work diligently to create destination brand awareness through inspiring and engaging marketing campaigns that motivate visitors to plan their trip to the Sunshine Coast. We support the traveller experience with our visitor centres and engage all levels of government to advocate and support sustainable destination development and infrastructure projects that enhance our communities and the overall visitor experience.

Our Destination Vision

We are a unified Sunshine Coast, working together to increase the social, cultural, and economic benefits of our year-round visitor economy. We have vibrant coastal communities amid exceptional outdoor adventures. We attract respectful visitors who like to discover and understand more about our laid-back pace of life and the wild, natural places that nourish us.

Our Mission

Sunshine Coast Tourism’s mission is to build a strong and sustainable tourism economy on the Sunshine Coast consistent with the values of residents.  Sunshine Coast Tourism will:

  • Promote BC’s Sunshine Coast as a year-round leisure travel destination through strategic, research-based marketing strategies
  • Facilitate the continuing evolution of the Sunshine Coast as a premier travel destination
  • Increase awareness of the value, contribution and importance of tourism among the government, population and businesses along the Sunshine Coast

Professional Affiliations

We maintain active memberships with the following professional organizations:

Who We Are

Sunshine Coast Tourism (SCT) is a non-profit destination marketing organization (DMO) that promotes British Columbia’s Sunshine Coast as a premier travel destination.

What We Do

To fulfill our organizational mandate, Sunshine Coast Tourism focuses on three primary pillars: destination marketing, visitor services, and destination development.


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