Who We Are
Sunshine Coast Tourism (SCT) is a non-profit destination marketing organization (DMO) that was established in 2008 to promote British Columbia’s Sunshine Coast as a premier travel destination. Our team builds brand awareness and advocacy for the entire region—from Howe Sound to Desolation Sound—with bold, inspiring, and engaging marketing campaigns that motivate people to visit the Sunshine Coast.
We are led by a volunteer Board of Directors and managed by a small team of passionate and dedicated staff. As a non-profit, we are supported by our 250+ stakeholders (businesses and organizations) within the Sunshine Coast’s tourism industry as well as our local, provincial, and Indigenous governments who all see the value of building a sustainable tourism economy and working together to market the Sunshine Coast in a way that no one business could achieve individually.
Sunshine Coast Tourism’s mission is to build a strong and sustainable tourism economy on the Sunshine Coast consistent with the values of residents. Sunshine Coast Tourism will:
- Promote BC’s Sunshine Coast as a year-round leisure travel destination through strategic, research-based marketing strategies
- Facilitate the continuing evolution of the Sunshine Coast as a premier travel destination
- Increase awareness of the value, contribution and importance of tourism among the government, population and businesses along the Sunshine Coast
Our corporate strategy outlines how we will help the Sunshine Coast reach its full potential as a tourism destination, and market the Sunshine Coast, BC brand to the world.
Our Strategic Goals
- Brand Awareness
Continue building awareness and regional brand equity.
- Destination Development
Continue to score in the Tourism Sentiment Index’s high category for our competitive set.
- Visitor Experience
Increase our Net Promoter Score to be in the top 5 in BC.
Drive room revenues up 25% from pre-COVID-19 levels to $25+ million by 2026 (a 150%+ from 2020 revenues).
Sunshine Coast Tourism is a registered non-profit society under the BC Societies Act. Our registered society name is “Sunshine Coast Tourism Society” and we were officially incorporated under the Society Act on January 25, 2008. Our Constitution & Bylaws as linked above are the governing documents of our society.
If you have any questions, please contact us at firstname.lastname@example.org.