Sunshine Coast Tourism/Dolf Vermeulen
Brand Refresh & Visual Identity Development RFP
Sunshine Coast Tourism (SCT) is seeking a qualified vendor to lead a thoughtful brand refresh initiative that will strengthen the Sunshine Coast’s brand positioning and visual identity. This project is all about updating how our brand shows up—modernizing it and creating better consistency and alignment, while improving accessibility, clarity, and usability across all touchpoints. The selected vendor will be expected to evaluate, refine, and strengthen the destination brand, aligning strategy with visual expression.
The Sunshine Coast brand is rooted in the idea of being inspired by nature; a destination defined by its coastal beauty, rural charm, and artistic spirit. The Sunshine Coast promises visitors a laid-back, welcoming, and rejuvenating experience. It’s a place where nature, creativity, and community intersect, offering a sense of escape and inspiration just beyond the city. We’re not looking to change our core identity; we’re looking to strengthen it.
Interested vendors should read through the RFP document for full project scope and deliverables, budget, RFP guidelines and scoring details, and selection timelines.
Date issued: September 23, 2026
Submission deadline: November 6, 2026
All proposals must be submitted before 5:00pm on November 6, 2026. Late submissions will not be considered.