Sunshine Coast, British Columbia (April 24, 2023) - Sunshine Coast Tourism is pleased to announce its commitment to the Sustainable Tourism 2030 Pledge, signing on to join a global movement of tourism destinations creating a sustainable future for the tourism industry. 


“Sustainability has long been a priority in our region, along with responsible travel and tourism practices that consider and reduce environmental impacts," said Sunshine Coast Tourism Executive Director, Annie Wise. “Taking the Sustainable Tourism 2030 Pledge is an exciting move to expand on our current initiatives on the Sunshine Coast and build on our reputation as a sustainable destination of choice."


Sunshine Coast Tourism's Sustainable Tourism Pledge

This pledge demonstrates Sunshine Coast Tourim's dedication to improving sustainability performance between now and 2030 in support of the UN's Sustainable Development Goals. The UN World Tourism Organization defines sustainable tourism as 'tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities."


Each year, Sunshine Coast Tourism commits to measuring and improving our sustainability performance in the following ways:

  • Continuing the ‘Sustainable Sunshine Coast’ initiative to educate visitors on how to reduce their footprint and support activities that are low-impact and regenerative

  • Supporting local entrepreneurs and the community by developing a sustainable purchasing policy

  • Supporting local active transportation infrastructure development to reduce carbon emissions

  • Offering educational opportunities for the local tourism industry on measuring and improving sustainability performance

  • Enhancing cultural awareness and acknowledgement of Indigenous Peoples and the First Nation communities of the Sunshine Coast amongst our staff, industry, and visitors to the destination

  • Achieving sustainability certification of our brick-and-mortar Visitor Centres and maintaining/improving performance thereafter


We encourage our partners and stakeholders to join us in this movement.

For more information about Sunshine Coast Tourism’s sustainability initiatives, please visit:



About Sunshine Coast Tourism

Sunshine Coast Tourism (SCT) is a non-profit destination marketing organization (DMO) established in 2008 to promote and manage BC’s Sunshine Coast as an unparalleled destination for discerning travellers.  The organization’s mandate is to cultivate a sustainable year-round tourism economy while protecting and respecting the region’s natural environment and cultural diversity.  SCT is committed to facilitating the evolution of the Sunshine Coast as a travel destination that is consistent with the values of its Indigenous communities, residents, local business, and stakeholders across the region. For more information, please visit: Sunshine Coast Canada