Sunshine Coast Tourism (SCT) is pleased to announce the organization has finalized its move from membership to stakeholder model. The partners’ website portal is now open for free registration to all Sunshine Coast tourism-related businesses and organizations. Approved registrations received prior to September 30th will be entered for a chance to win a $500 Visa Gift Card.

The stakeholder model enables SCT to embrace all tourism-related businesses and organizations in the qathet (Powell River) and Sunshine Coast Regional Districts as industry partners, and therefore no longer requires payment of membership fees. It also creates more opportunities for collaboration amongst industry partners on cooperative marketing, media relations and community projects. The move to adopt the stakeholder model was approved by a vote of the membership at an Extraordinary General Meeting (EGM) on February 24, 2021. 

The new website portal allows registered partners to access free industry resources and information, opt-in to various SCT programs, and learn more about the organization’s activities.  

“The stakeholder model is used by tourism organizations across the province,” says Jack Barr, SCT President. “As we continue to grow the Sunshine Coast as a sustainable year-round travel destination, we want to encourage as many local partners as possible to have a voice and help shape our growth. We believe the all-access stakeholder model will help to achieve this.” 

Direct benefits for SCT stakeholders/partners include (but are not limited to): Increased and targeted visitor reach through a listing on SCT’s website,; discounted cooperative advertising opportunities; access to industry sector marketing opportunities; exposure to 50,000 + social media followers; brochure racking at the Gibsons and Sechelt Visitor Centres, and much more. 

“By removing barriers to participation, we expect to grow our diverse stakeholder base. This enables SCT to create a robust and representative tourism ecosystem that leads to year-round tourist visitation, improved local engagement and greater community support for our tourism economy,” says Annie Wise, SCT Executive Director. “With a united effort, we’ll drive our collective recovery from the past 17 months and become an even more vibrant and resilient tourism destination.”

Businesses are encouraged to register immediately at For more information, please contact 


About Sunshine Coast Tourism

Sunshine Coast Tourism (SCT) is a non-profit destination marketing organization (DMO) established in 2008 to promote and manage BC’s Sunshine Coast as an unparalleled destination for discerning travellers.  The organization’s mandate is to cultivate a sustainable year-round tourism economy while protecting and respecting the region’s natural environment and cultural diversity.  SCT is committed to facilitating the evolution of the Sunshine Coast as a travel destination that is consistent with the values of its Indigenous communities, residents, local business, and stakeholders across the region. For more information please visit: Sunshine Coast Canada