Tourism Resources & Research

Ample resources and research are available for BC's tourism industry. Support for learning, marketing, communications, HR, product development and industry advocacy is linked below. In addition, Sunshine Coast Tourism researches various aspects of the tourism industry. This market research provides data to support the activities of branding and positioning the Sunshine Coast as a destination and inform its collaborative management and development. The information provided on this page will be updated regularly and should prove helpful in examining tourism patterns.

Resources

• Marketing:
  • Destination BC’s Learning Centre
  • Virtual Experiences Best Practice Guide from Destination BC >
  • Social Media Toolkit from British Columbia’s Regional Tourism Secretariat >
• COVID-19:
  • Tourism industry messaging guidance from Destination BC >
• Tourism Industry Information
  • Tourism Industry Association of British Columbia (TIABC) – advocating for the interests of BC’s tourism economy
  • Go2HR – HR for BC’s tourism industry – includes employee training programs, labour market information, job boards, and more
  • Ministry of Tourism, Arts, Culture, & Sport
  • Indigenous Tourism BC – Corporate Site
  • Destination BC – Corporate Site

Market Research

Aligning your business with Sunshine Coast Tourism & Destination BC

• SCT Strategy Documents:
  • Strategic Plan 2021-2026 >
  • 10-Year Destination Development Strategy >
  • Visitor Services Strategy >
  • SCT Strategic Business Plan 2015 -2019 >
• SCT Consumer Research:
  • 2018 Net Promoter Score Survey Results – Sunshine Coast >
  • 2018 Net Promoter Score Survey Results – Vancouver Island & Sunshine Coast comparison >
  • 2018 Tourism Sentiment Index – Sunshine Coast >
• Destination BC:
  • Destination BC Market Research >
• Statistics:
  • BC Ferries Passenger Statistics >
  • BC Visitor Centre Statistics >