Tourism Reports & Business Inventory

The Sunshine Coast Tourism Partnership formed to create an alliance with tourism stakeholders to establish a destination marketing organization (DMO) as part of an economic diversification strategy.  The following reports have been produced as part of the strategic planning process.  An inventory of every tourism business will be available online soon.

The following reports outline the strategic work done to date.
For an overview of SCTP projects view Key Accomplishments

SCTP Sustainability Study, 2004
Summary Report Business Plan and Marketing Plan 2002 To view the full reports and all Appendices SCTP Business and Marketing Plan, 2002 Full Report
SCTP Industry Survey Master File
SCTP Proposal to Establish a Community Destination Marketing Organization, 2001
Economic Value of Tourism for the Lower Sunshine Coast Economic Impact as a result of proposed DMO Activity
Community Economic Development Strategic Plan Lower Sunshine Coast, September 2002
Commercial & Public Recreation Study Sunshine Coast Forest District, 2002

Current Inventory
A complete list of tourism industry businesses is maintained by the SCTP and will be available online soon. A summary version forms part of the Official Recreation Map & Activity Guide.

2002 Inventory
The tourism inventory, which is classified by the eight main sectors of tourism has indicated there are 404 tourism businesses on the lower Sunshine Coast comprised of accommodation facilities, food & beverage providers, adventure & recreational operators, attractions/heritage/arts & culture, visitor-oriented festivals & events, transportation providers, tour/travel agencies and tourism services.  

Number of businesses by tourism sector 524*
Accommodation 207  
Adventure & Recreation 118Adventure/Recreation Pie Chart
Attractions, Heritage/Arts/Culture 53  
Events & Festivals 21
Food & Beverage 74
Tour/Travel Agencies 11
Tourism Services 15  
Transportation 25

*It is important to note that the total adds up to more than the total number of tourism businesses identified.  This is because some of the tourism businesses have more than one type of primary operation.  For instance, an accommodation facility may offer overnight accommodation and fishing charters or a tour operator might offer a range of adventure & recreational activities.

Source: SCTP Tourism Industry Inventory 2002